ABOUT
DO YOU...
want to stand out from others in your field.
ARE YOU...
in your first few years of practice, and not quite ready to invest in a PR Agency.
CAN YOU...
be a go-to media expert in your specialty.
THE POWER OF PRESS
Being interviewed by media – whether that be television, newspaper, magazines, online websites, podcasts or radio – distinguishes you as a leader in your specialty.
It can be the differentiator between you and another doctor a patient is considering.
More than that, it helps elevate your brand, which can ultimately expand your field of opportunity – whether that be having a cash practice, writing a book, launching a product line, becoming a spokesperson and so much more!
WHY THE SPOTLIGHT METHOD
When young doctors begin their careers, patient acquisition becomes the sole focus. Little thought is given to branding and positioning, yet starting your practice and career RIGHT can put you at a significant advantage to other doctors who have been practicing for 10-15 years before doing a marketing audit and attempt to build a brand that patients will be engaged with and loyal to.
The Spotlight Method was born out of an understanding that hiring a PR agency is costly (upwards of $5000/month), and not feasible for doctors who are at the start of their careers.
This course puts all the know-how from decades of experience positioning doctors as Key Opinion Leaders, directly in YOUR hands. Giving you a step-by-step guide to not only position yourself to stand out from your peers, but to also be interviewed by media and become their go-to expert.
